This page describes how to use Census with Marketo.

๐Ÿƒโ€โ™‚๏ธ Getting Started

1. Connecting Census to Marketo

This article describes how to connect Marketo as a Census data destination.

Before you start, you will need admin access to Marketo in order to create the API credentials. You may also want to create a new Marketo API-only user so that you can track changes made by your Census syncs.

2. Gathering Marketo Credentials

To connect Census to Marketo, you'll need to collect three pieces of information:

  • Endpoint URL

  • Client ID

  • Client Secret

First, sign into Marketo and click the Admin button in the top menu bar. Once in Admin, expand the Integrations menu on the left and select the Web Services option. Scroll down to the REST API section. You'll the Endpoint URL excluding the /rest part

Then click on LaunchPoint.

You can either reuse the existing default REST Service or create a new Custom type Service specifically for Census. Once created, click on View Details. You will need the Client ID and Client Secret here.

3. Adding Credentials to Census

With all three pieces of information, return to Census and visit the Connections tab. Click on the Add Service button and select Marketo from the menu. Copy and paste the values into the dialog and hit save. You should be good to create a new sync!

๐Ÿ—„ Supported Objects

Census currently supports syncing to the following Marketo objects.

Object Name





Object ID, any Text/Number

Named Account


Object ID, any Text/Number

Custom Objects


Object ID, any Text/Number

Static Lists

(via Lead)


Custom Activities



โ€‹Contact us if you want Census to support more objects for Marketo.

๐Ÿ”„ Supported Sync Behaviors

Learn more about all of our sync behaviors on our Core Concepts page.




Update or Create



Update Only


Lead, Named Account




Please be aware that Update Only and Mirror make use of less efficient Marketo APIs and will result in more API usage for the same number of records.

โ€‹Contact us if you want Census to support more Sync behaviors for Marketo.

๐Ÿ”‘ Require Permissions

To access Custom Objects, the Census API user requires both the Read-Write Custom Object and Read-Write Custom Object Type permissions.