Google Ads

This page describes how to use Census with Google Ads.

Getting Started

Connecting to your Google Ads account is straightforward.

  1. From the Destinations page, click New Destination and select Google Ads from the menu.

  2. Complete the OAuth flow. Make sure your are signed into a user account that has permissions to both view all of your accounts, as well as submit data to them (readonly accounts will not work).

  3. Select the Ads account you wish to use with Census. If you'd like to sync to multiple accounts, you will need to add each as its own destination.\

Supported Objects and Sync Behaviors

Click the link for more information on each of the services

Object Name


Sync Keys


Call Conversion

Caller ID

Update or Create

Click Conversion

Google Click ID, Google wBraid, Google gBraid,

Update or Create

Conversion Adjustment

Any unique identifier


External ID, MAID, Email, First Name, Last Name, Phone Number


Enhanced Conversion


Update or Create

Learn more about all of our sync behaviors in our Syncs documentation.

Contact us if you want Census to support more Google Ads objects and/or behaviors

Need help connecting to Google Ads?

Contact us via or start a conversation with us via the in-app chat.

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