Google Ads

This page describes how to use Census with Google Ads.

Getting Started

Connecting to your Google Ads account is straightforward.

From the Destinations page, click New Destination and select Google Ads from the menu.
Complete the OAuth flow. Make sure your are signed into a user account that has permissions to both view all of your accounts, as well as submit data to them (readonly accounts will not work).
Select the Ads account you wish to use with Census. If you'd like to sync to multiple accounts, you will need to add each as its own destination.

Click the link for more information on each of the services

Object Name

Supported?

Sync Keys

Behaviors

Call Conversion

✅

Caller ID

Update or Create

Click Conversion

✅

Google Click ID, Google wBraid, Google gBraid,

Update or Create

Conversion Adjustment

✅

Any unique identifier

Send

✅

External ID, MAID, Email, First Name, Last Name, Phone Number

Upsert

Enhanced Conversion

✅

N/A

Update or Create

Learn more about all of our sync behaviors in our Syncs documentation.

Last updated 6 months ago

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