Microsoft Advertising

This page describes how to use Census with Microsoft Advertising(or Bing Ads).

​Getting Started

In this guide, we will show you how to connect Microsoft Ads to Census.


1. Connect Microsoft Ads

  • Once you are in Census, navigate to Destinations

  • Click the New Destination button

  • Select Microsoft Advertising in the dropdown list.

Follow Microsoft OAuth flow to connect to your Microsoft Advertising account.

Finally, select the Microsoft Advertising account you'd like to sync to

2. Connect your Data Warehouse

Please follow one of our short guides depending on your data warehouse technology

After setting up your warehouse, your Census sync should look like this:

Supported Objects and Sync Behaviors

Object Name




Custom Audience



Offline Conversion

Any unique identifier


Learn more about all of our sync behaviors in our Syncs documentation.

Contact us if you want Census to support more Microsoft Ads objects and/or behaviors

Need help connecting to Microsoft Ads?

Contact us via or start a conversation with us via the in-app chat.

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