Snapchat

This page describes how to use Census with Snapchat Ads.

​Getting Started

1. In Census, navigate to the Destinations page in Census and click New Destination.

2. Select Snapchat from the menu.

3. Follow the OAuth flow to connect to your Snapchat account.

Enter your Snapchat credentials to complete the OAuth flow.

Supported Objects and Sync Behaviors

Object Name	Supported?	Identifiers	Behaviors
Conversion Event	✅	External ID	Send
Customer List	✅	Mobile Ad ID, Email, Phone	Update or Create, Mirror

Learn more about all of our sync behaviors in our Syncs documentation.

Contact us if you want Census to support more Snapchat objects and/or behaviors.

Field Normalization

Census does not automatically normalize PII fields sent to Snapchat. When providing values to Census, please apply the normalization specified by Snapchat:

• Conversion Events

• Customer List

Census also supports passing prehashed PII fields directly to Snapchat for increased data security.

Property	Normalization	Hash Method
Email	Trim leading and trailing whitespace Lowercase	Lowercase Hex SHA256
Mobile Advertiser ID (IDFA or GAID)	Lowercase	Lowercase Hex SHA256
Phone Number	Include country code (remove any double 0 in front of the country code) If the number itself begins with a 0 this should be removed Exclude any non-numeric characters such as whitespace, parentheses, ‘+’, or ‘-’.	Lowercase Hex SHA256

Need help connecting to Snapchat?

Contact us via [email protected] or start a conversation with us via the in-app chat.