Calculated Columns (Deprecated)

To create calculated fields fields on your datasets, use Dataset Computed Columns. Note: Starting June 4, 2024, Calculated Columns will be deprecated.

Calculated columns allow marketers to create aggregations from other datasets. For instance, being able to sum a transaction table and calculate the total spend of a customer. These generated columns can be used in segmentation building or as attributes in syncs.

There are 2 ways to create calculated columns within the audience hub.

• In the Audience Hub segments page

• Directly when creating a segment

We currently support the following aggregations, more will be released soon.

• Sum

• Count

• Most Frequent

• Average

• % Change

• Difference

• Custom Filtering