TikTok
This page describes how to use Census with TikTok Ads.
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This page describes how to use Census with TikTok Ads.
Last updated
Was this helpful?
Navigate to the Destinations page in Census and click New Destination.
Select TikTok from the menu.
Click Connect and you will be redirected to sign in to your TikTok for Business account.
After completing the flow, you'll see your TikTok connection listed on the Destinations page.
Object Name
Supported?
Sync Keys
Behaviors
Partner Audience
✅
Email, IDFA/GAID, Phone
Update or Create, Mirror
Customer File Audience
✅
Email, IDFA/GAID, Phone
Update or Create, Replace
Offline Event Conversions
✅
Any unique identifier
Send
Web Event Conversions
✅
Any unique identifier
Send
if you want Census to support more TikTok objects and/or behaviors.
TikTok supports two different audience types: Partner Audiences and Customer File Audiences. Though they are similar, there are some important differences to note. When in doubt, we recommend using Partner Audiences.
You can enable an audience for Reach and Frequency campaigns using the toggle in the advanced configuration settings of a sync.
Partner Audiences are easier to manage with Census as they have no limitations on incremental syncs.
TikTok only allows one Replace operation per 24 hrs (sometimes a bit longer, depends on their processing delays) when using this API. This can present issues. This error will appear as:
To work around this limitation, you have a few options:
Use a Partner Audience instead
Move to a less frequent sync schedule (once per 48 hrs)
Use the Update or Create sync behavior instead of Replace by setting the When a record is removed from source data
option to Do Nothing
on sync set up
TikTok supports the following identifiers across either audience type:
Email - Original value or SHA256 hashed
Phone - Original value or SHA256 hashed
IDFA/GAID - Original value, SHA256 hashed, or MD5 hashed
All audience identifiers can be provided as either the original value or a hashed value.
Prior to hashing, please ensure you are .
via support@getcensus.com or start a conversation with us via the chat.