TikTok
This page describes how to use Census with TikTok Ads.
Getting Started
Navigate to the Destinations page in Census and click New Destination.
Select TikTok from the menu.
Click Connect and you will be redirected to sign in to your TikTok for Business account.
After completing the flow, you'll see your TikTok connection listed on the Destinations page.
Supported Objects and Sync Behaviors
Object Name
Supported?
Sync Keys
Behaviors
Partner Audience
✅
Email, IDFA/GAID, Phone
Update or Create, Mirror
Customer File Audience
✅
Email, IDFA/GAID, Phone
Update or Create, Replace
Offline Event Conversions
✅
Any unique identifier
Send
Web Event Conversions
✅
Any unique identifier
Send
Learn more about all of our sync behaviors in our Syncs documentation.
Contact us if you want Census to support more TikTok objects and/or behaviors.
Understanding TikTok Audiences
TikTok supports two different audience types: Partner Audiences and Customer File Audiences. Though they are similar, there are some important differences to note. When in doubt, we recommend using Partner Audiences.
You can enable an audience for Reach and Frequency campaigns using the toggle in the advanced configuration settings of a sync.
Partner Audiences
Partner Audiences are easier to manage with Census as they have no limitations on incremental syncs.
Customer File Audience
TikTok only allows one Replace operation per 24 hrs (sometimes a bit longer, depends on their processing delays) when using this API. This can present issues. This error will appear as:
To work around this limitation, you have a few options:
Use a Partner Audience instead
Move to a less frequent sync schedule (once per 48 hrs)
Use the Update or Create sync behavior instead of Replace by setting the
When a record is removed from source data
option toDo Nothing
on sync set up
Identifiers
TikTok supports the following identifiers across either audience type:
Email - Original value or SHA256 hashed
Phone - Original value or SHA256 hashed
IDFA/GAID - Original value, SHA256 hashed, or MD5 hashed
Prior to hashing, please ensure you are normalizing your data to TikTok's requirements.
Important Notes
All audience identifiers can be provided as either the original value or a hashed value.
Need help connecting to TikTok Ads?
Contact us via support@getcensus.com or start a conversation with us via the in-app chat.
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