This page describes how to use Census with LinkedIn.

๐Ÿƒโ€โ™€๏ธ Getting Started

In this guide, we will show you how to connect LinkedIn to Census.


Step 1: Connect LinkedIn

  • Once you are in Census, navigate to Destinations

  • Click the New Destination button

  • You'll be taken to a LinkedIn OAuth screen

  • You'll be taken back to Census where you need to select the Ads Account you want to sync data into

Step 2: Create a Model

Now navigate to the Model section of our Dashboard.โ€‹โ€Œ

Here you will have to write SQL queries to select the data you want to send to LinkedIn. Here are some ideas of data you should selectโ€Œ.

  • Current customers to advertise near renewal period

  • Target Companies / Users in your Ideal Customer Profile (ICP)

  • Competitors to exclude from advertising

๐Ÿ—„ Supported Objects

Census currently supports syncing to the following LinkedIn objects through audience matching (based on this documentation). The more information provided, the match rate will improve.

It is required to provide a DMP Segment Id for both objects that are supported

Object Name


Sync Keys

Company List


Company Email Domain, Company Name, Company Page URL, Company Website Domain, Organization Urn

User List


Email (unhashed, SHA256/512 hashed), Google Advertising Id, Apple Advertising Id

Contact us if you want Census to support more objects for LinkedIn.

๐Ÿ”„ Supported Sync Behaviors

Learn more about all of our sync behaviors on our Core Concepts page.




Update or Create






Contact us if you want Census to support more Sync behaviors for LinkedIn.

๐Ÿš‘ Need help connecting to LinkedIn?

Contact us via or start a conversation with us via the in-app chat.

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