This page describes how to use Census with LinkedIn.
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This page describes how to use Census with LinkedIn.
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In this guide, we will show you how to connect LinkedIn to Census.
Have your Census account ready. If you need one, now.
Have your LinkedIn account (associated with your ads) ready, including the username and password.
Have your data source properly configured within Census. See our docs for for further information.
Once you are in Census, navigate to
Click the New Destination button
You'll be taken to a LinkedIn OAuth screen
You'll be taken back to Census where you need to select the Ads Account you want to sync data into
Here you will have to write SQL queries to select the data you want to send to LinkedIn. Here are some ideas of data you should select‌.
Current customers to advertise near renewal period
Target Companies / Users in your Ideal Customer Profile (ICP)
Competitors to exclude from advertising
Census currently supports syncing to the following LinkedIn objects.
Object Name
Supported?
Sync Keys
Behaviors
Company List
✅
Company Email Domain, Company Name, Company Page URL, Company Website Domain, Organization Urn
Update or Create Mirror
User List
✅
Email (unhashed, SHA256/512 hashed), Google Advertising Id, Apple Advertising Id
Update or Create Mirror
Conversion Event
Send
It is required to provide a DMP Segment Id for both Company List and User List
Now navigate to the .​‌
Census currently supports syncing to the Company List and User List LinkedIn objects through audience matching (based on ). The more information provided, the match rate will improve.
if you want Census to support more objects for LinkedIn.
via support@getcensus.com or start a conversation with us via the chat.
