This page describes how to use Census with Insider.

Insider is a customer data platform that helps marketers connect customer data across channels and systems, predict their future behavior with an AI-powered engine, and orchestrate and deliver individualized experiences to customers.

Getting Started

  1. First, you'll need to create a new External Integration in Insider. Hover over the Components icon (bottom left), expand Integration Settings, and click on External Platform Integration. Select Census from the list of available integrations. Provide a name for the integration and click Save. You will be provided with two details you'll need to connect Census to Insider: the Integration Key and Insider Account Name. We recommend storing both the key and the name in a secure location like a password manager as you won't be able to access them again.

  2. Now you can return to Census. Navigate to the Destinations page and click Add Destination. Select Insider from the list of destinations. Provide your API Key and Partner Name and click Save.

You should now be ready to start creating audiences in Insider!

Supported Objects and Sync Behaviors

Object Name


Sync Keys



Email, Phone Number, UUID

Update or Create, Update Only

Events Event Sync

Unique Event ID


Learn more about all of our sync behaviors in our Syncs documentation.

Contact us if you want Census to support more Insider objects and/or behaviors


  • Syncing Events may also cause new User records to be created if the provided User ID does not already exist in Insider.

  • Insider has a unique approach to handling clearing values in their API. Census takes care of most of this automatically, with one exception: If you are attempting to write NULL values to identifiers, Census will not be able to clear the value in Insider.

Need help connecting to Insider?

Contact us via or start a conversation with us via the in-app chat.

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