This page describes how to use Census with Insider.
Insider is a customer data platform that helps marketers connect customer data across channels and systems, predict their future behavior with an AI-powered engine, and orchestrate and deliver individualized experiences to customers.

🏃‍♀️ Getting Started

  1. 1.
    You'll first need to create an API key in Insider. To do this, visit Insider. Navigate to your username (top right) > Settings > InOne Settings > Integration Settings. Census will need an API Key that provides access to the Unified Customer Database. For more information on setting up API Keys in Insider, see their documentation.
  2. 2.
    Back in Census, navigate to the Destinations page and click Add Destination. Select Insider from the list of destinations. Provide your API Key and click Save.
You should now be ready to start creating audiences in Insider!

🗄 Supported Objects and Behaviors

Object Name
Sync Keys
Email, Phone Number, UUID
Update or Create, Update Only
Events Event Sync
Unique Event ID

Connector Quirks

  • Syncing Events may also cause new User records to be created if the provided User ID does not already exist in Insider.
  • Insider has a unique approach to handling clearing values in their API. Census takes care of most of this automatically, with one exception: If you are attempting to write NULL values to identifiers, Census will not be able to clear the value in Insider.

🚑 Need help connecting to Insider?

Contact us via [email protected] or start a conversation with us via the in-app chat.
Last modified 1mo ago