Google Campaign Manager 360
This page describes how to use Census with Google Campaign Manager 360.
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This page describes how to use Census with Google Campaign Manager 360.
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Google Campaign Manager 360 is a demand-side platform that allows advertisers to manage their digital campaigns across multiple channels.
Census uses OAuth to connect to Google Campaign Manager 360. Before you start this flow, please make sure the user and accounts have the correct permissions:
Your user will need access to the advertiser account you want to connect to
The Campaign Manager 360 account is enabled for API Access
Your User Profile permissions also have access to the API. For more information, see Google's .
Once you've confirmed permissions, follow these steps to connect Census to Google Campaign Manager 360:
Navigate to the Destinations page in Census and click New Destination.
Select Google Campaign Manager 360 from the menu.
Complete the OAuth flow to grant Census access. Note that you'll need to create a separate Census connection for each advertiser you wish to send data to.
Object Name
Supported?
Sync Keys
Behaviors
✅
Unique Event ID
Send, Update Only
if you want Census to support more Google Campaign Manager objects and/or behaviors.
Each conversion record will need three things:
A unique identifier that Census can use to identify new conversion events
Conversion activity identifers
Exactly one attribution identifier.
Encrypted User ID
Encrypted User ID Candidates
Mobile Device ID
Google Click ID
Match ID
Display Click ID
Conversions
All conversions must be matched to existing activities by specifying the floodlightActvityId and floodlightConfigurationId values (). These will appear as required mappings.
Offline conversions must also be attributed to a specific user through one of the , so you must add a mapping to exactly one of the following fields:
When using the Encrypted User ID, Encrypted User ID Candidates, you must specify Encryption Information in the sync's advanced configuration. See for more information.
For syncing audiences to Google Campaign Manager 360, you can include consent information to ensure compatibility with . Google Campaign Manager 360 now supports an additional field Consent for ad user data, which can be set to one of the following values: GRANTED, DENIED. See Google's for more information.
via support@getcensus.com or start a conversation with us via the chat.