Trade Desk

This page describes how to use Census with Trade Desk.

🏃‍♀️ Getting Started
1.Click Add Service.
2.Select Trade Desk from the menu.
3.If you plan to sync ad groups and/or campaigns, enter your API Token. If you plan to sync conversion events, enter your Postback URL. Contact your Trade Desk account manager if you don't know what this is.
Generate an API Token from the Trade Desk developer portal.
🔀 Supported Objects and Behaviors
Object Name
Supported?
Identifiers
Behaviors
Ad Group
✅
Any unique identifier
Update Only, Append
Advertiser
✅
Any unique identifier
Update Only, Append
Campaign
✅
Any unique identifier
Update Only, Append
Conversion Event
✅
Any unique identifier
Append
Tracking Tag
✅
Any unique identifier
Update Only, Append
First-Party Data Segment
🔜
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​
CRM Data Segment
🔜
​
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​Contact us if you want Census to support more Trade Desk objects and/or behaviors.
🚑 Need help connecting to Trade Desk?
​Contact us via [email protected] or start a conversation with us via the in-app chat.

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TikTok

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Qualtrics

Last modified 1mo ago

Object Name	Supported?	Identifiers	Behaviors
Ad Group	✅	Any unique identifier	Update Only, Append
Advertiser	✅	Any unique identifier	Update Only, Append
Campaign	✅	Any unique identifier	Update Only, Append
Conversion Event	✅	Any unique identifier	Append
Tracking Tag	✅	Any unique identifier	Update Only, Append
First-Party Data Segment	🔜
CRM Data Segment	🔜