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TikTok
This page describes how to use Census with TikTok Ads.
- Navigate to the Destinations page in Census and click New Destination.
- Select TikTok from the menu.
- Click Connect and you will be redirected to sign in to your TikTok for Business account.
- After completing the flow, you'll see your TikTok connection listed on the Destinations page.

Connect to TikTok via the OAuth flow.
Object Name | Supported? | Sync Keys | Behaviors |
Partner Audience | ✅ | Email, IDFA/GAID, Phone | Update or Create, Mirror |
Customer File Audience | ✅ | Email, IDFA/GAID, Phone | Update or Create, Mirror |
Offline Event Conversions | ✅ | Any unique identifier | Append |
Web Event Conversions | ✅ | Any unique identifier | Append |
- We recommend using Partner Audiences over Customer File Audiences.
- All audience identifiers can be provided as either the original value or a hashed value.

Census supports a range of audience identifiers.
Last modified 3mo ago