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Snapchat
This page describes how to use Census with Snapchat Ads.
- 1.In Census, navigate to the Destinations page in Census and click New Destination.
- 2.Select Snapchat from the menu.
- 3.Follow the OAuth flow to connect to your Snapchat account.

Enter your Snapchat credentials to complete the OAuth flow.
Object Name | Supported? | Identifiers |
---|---|---|
Conversion Event | ✅ | External ID |
Customer List | ✅ | Mobile Ad ID, Email, Phone |
Census does not automatically normalize PII fields sent to Snapchat. When providing values to Census, please apply the normalization specified by Snapchat:
Census also supports passing prehashed PII fields directly to Snapchat for increased data security.
Property | Normalization | Hash Method |
---|---|---|
Email |
| Lowercase Hex SHA256 |
Mobile Advertiser ID (IDFA or GAID) |
| Lowercase Hex SHA256 |
Phone Number |
| Lowercase Hex SHA256 |
Behaviors | Supported? | Objects |
---|---|---|
Update or Create | ✅ | Customer List |
Append | ✅ | Conversion Event |
Mirror | ✅ | Customer List |
Last modified 2mo ago