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Google Display & Video 360
This page describes how to use Census with Google Display & Video 360.
- 1.Navigate to the Destinations page in Census and click New Destination.
- 2.Select Google Display & Video 360 from the menu.
- 3.Complete the OAuth flow to grant Census access to DV360. Note that you'll need to create a separate Census connection for each advertiser you wish to send data to.

Complete the OAuth flow to connect to DV360.
DV360 contains a number of different audience types but we only support syncing to
CUSTOMER_MATCH_CONTACT_INFO
and CUSTOMER_MATCH_DEVICE_ID
. Which audience type we sync to depends on the mappings you select in the sync wizard.If you want to sync to an audience of type
CUSTOMER_MATCH_DEVICE_ID
then you should only map to the appId
and deviceId
fields.If you want to sync to an audience of type
CUSTOMER_MATCH_CONTACT_INFO
you can map to any field except appId
and deviceId
.You cannot mix audience types in a single sync. If you map to the deviceId field you should not add any customer info fields and vice versa.
If you are syncing customer info and you map to an address field (First Name, Last Name, Country Code, Zip Code) then you must map all the address fields.
Object Name | Supported? | Sync Keys | Behaviors |
Customer Match Audience | ✅ | Any unique identifier | Update or Create |
Last modified 3mo ago