Google Ads

This page describes how to use Census with Google Ads.

Getting Started

Connecting to your Google Ads account is straightforward.

1. From the Destinations page, click New Destination and select Google Ads from the menu.

2. Complete the OAuth flow. Make sure your are signed into a user account that has permissions to both view all of your accounts, as well as submit data to them (readonly accounts will not work).

3. Select the Ads account you wish to use with Census. If you'd like to sync to multiple accounts, you will need to add each as its own destination.

   

Supported Objects and Sync Behaviors

Click the link for more information on each of the services

Object Name	Supported?	Sync Keys	Behaviors
Call Conversion	✅	Caller ID	Update or Create
Click Conversion	✅	Google Click ID, Google wBraid, Google gBraid,	Update or Create
Conversion Adjustment	✅	Any unique identifier	Send
Customer Match Lists (Audiences)	✅	External ID, MAID, Email, First Name, Last Name, Phone Number	Upsert
Enhanced Conversion	✅	N/A	Update or Create

Learn more about all of our sync behaviors in our Syncs documentation.

Contact us if you want Census to support more Google Ads objects and/or behaviors

Need help connecting to Google Ads?

Contact us via [email protected] or start a conversation with us via the in-app chat.