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Google Ads

This page describes how to use Census with Google Ads.

🏃‍♀️ Getting Started
Just a heads up: We use the new Google Ads API as opposed to the older AdWords API.
In this guide, we will show you how to connect Google Ads to Census.
Prerequisites
Have your Census account ready. If you need one, create a Free Trial Census account now.
Have your Google Ads account ready.
To create Customer Match syncs, your Google Ads Account will need access to the Customer Match feature. See Google's Customer Match policy for more details.
Have the proper credentials to access to your data source. See our docs for each supported data source for further information:
​Databricks​
​Google BigQuery​
​Google Sheets​
​Postgres​
​Redshift​
​Rockset​
​Snowflake​
1. Connect Google Ads
Once you are in Census, Navigate to Connections​
Click the Add Service button
Select Google Ads in the dropdown list.
Follow Google OAuth flow to connect your Google Ads account. 
Finally, select the Google Ads account you'd like to sync to
2. Connect your Data Warehouse
Please follow one of our short guides depending on your data warehouse technology
​Redshift​
​Postgres​
​BigQuery​
​Snowflake​
​Databricks​
After setting up your warehouse, your Census Connections Page should look like this:
🗄 Supported Objects
Service
Object Name
Supported?
Identifiers
​Customer Match Lists (Audiences)​
Customer
✅
User ID, Mobile ID, Email, 
Phone Number
​Offline Conversions​
Click, Call
✅
Click ID, Caller ID
​Contact us if you're looking for additional Google Ads objects.
​❓
Did my sync work? It says completed but it isn't showing the updated timestamp I expect.
The standard place where bulk files uploading update status doesn't actually update when using Census. Instead, you've gotta hover on a specific card. 
Steps to get there:
1.Open your google ads account
2.Navigate to Tools & Settings > Audience Manager
3.Hover over the name of your desired audience in the list.
4.Expand the section labeled Customers based on email, phone, and/or mailing address uploads
5.Within that, you'll see a Last upload label.
If that date isn't the same time as the most recent sync completed, please reach out via our in-app chat and we will investigate it with you.
🚑 Need help connecting to Google Ads?
​Contact us via [email protected] or start a conversation with us via the in-app chat.