Google Ads

This page describes how to use Census with Google Ads.

🏃‍♀️ Getting Started

Just a heads up: We use the new Google Ads API as opposed to the older AdWords API.
In this guide, we will show you how to connect Google Ads to Census.


1. Connect Google Ads

  • Once you are in Census, Navigate to Connections​
  • Click the Add Service button
  • Select Google Ads in the dropdown list.
Follow Google OAuth flow to connect your Google Ads account.
Finally, select the Google Ads account you'd like to sync to

2. Connect your Data Warehouse

Please follow one of our short guides depending on your data warehouse technology
After setting up your warehouse, your Census Connections Page should look like this:

🗄 Supported Objects

Object Name
User ID, Mobile ID, Email, Phone Number
Click, Call
Click ID, Caller ID
​Contact us if you're looking for additional Google Ads objects.

Did my sync work? It says completed but it isn't showing the updated timestamp I expect.

The standard place where bulk files uploading update status doesn't actually update when using Census. Instead, you've gotta hover on a specific card.
Steps to get there:
  1. 1.
    Open your google ads account
  2. 2.
    Navigate to Tools & Settings > Audience Manager
  3. 3.
    Hover over the name of your desired audience in the list.
  4. 4.
    Expand the section labeled Customers based on email, phone, and/or mailing address uploads
  5. 5.
    Within that, you'll see a Last upload label.
If that date isn't the same time as the most recent sync completed, please reach out via our in-app chat and we will investigate it with you.

🚑 Need help connecting to Google Ads?

​Contact us via [email protected] or start a conversation with us via the in-app chat.