Criteo can only be authorized once to any Census instance. In order to create a second connection, you'll need to deauthorize Census first inside the Criteo UI.
Follow the Criteo OAuth authentication flow, which will ask you to log in with your Criteo username and password.
5.
Once logged in, select the Portfolio's you want Census to have access to and Approve
6.
Finally once back in Census you'll select the Audience
Once complete, you'll see your new connection in the Service Connections list. 👇
Connections page with Criteo
Step 2: Create your model
When defining models, you'll write SQL queries to select the data you want to see in Criteo. This can be as simple as selecting everything in a specific database table or as complex as creating new calculated values.
1.
From inside your Census account, navigate to the Models page.
2.
Click Add Model.
3.
Enter a name for your model. You'll use this to select the model later.
4.
Enter your SQL query. If you want to test the query, use the Preview button.
5.
Click Save Model.
Basic SQL query for a new model
Step 3: Create your first sync
The sync will move data from your warehouse to Criteo. In this step, you'll define how that will work.
1.
From inside your Census account, navigate to the Syncs page and click Add Sync.
2.
Under What data do you want to sync?, choose your data warehouse as the Connection and your model as the Source.
3.
Under Where do you want to sync data to?, choose Criteo as the Connection and "Static List Membership" as the Object. (See Supported objects for options.)
4.
Under How should changes to the source be synced?, choose Update or Create. (See Supported sync behaviors for options.)
5.
Under How are source and destination records matched?, select an Identifier for the model and for Criteo. We recommend using an internal ID when possible. (See Supported objects.)
6.
Under Which properties should be updated?, choose to update Specific Properties or Sync All Properties.
7.
Set up the lookup mapping for the Static List and any other properties you want to update by mapping a column in your model to a property in Criteo.
8.
Click Next. This will open the Confirm Details page where you can see a recap of your setup.
9.
If you want to start a sync immediately, set the Run a sync now? checkbox.
10.
Click Create Sync.
When configuring your sync, the page should look something like this: 👇
Sync setup for Criteo
Step 5: Confirm the synced data is in Criteo
Once your sync is complete, it's time to check your data. Open Criteo and check that the Static List Memberships updated correctly.
If everything went well, that's it! You've started syncing data from your warehouse to Criteo! 🥳️
And if anything went wrong, contact the Census support team to get some help.
🗄 Supported objects
Object Name
Supported?
Identifiers
Static List Membership
✅
GUM Cookie ID, Mobile Ad ID, Email, LiveRamp Identity Link
Let us know if you want Census to support additional objects for Criteo.
🔄 Supported sync behaviors
Behavior
Supported?
Objects
Update or Create
✅
Static List Membership
Mirror
✅
Static List Membership
Learn about all of our sync behaviors in Core Concepts.
Let us know if you want Census to support additional sync behaviors for Criteo.