To connect Census to SendGrid, you'll need to collect one piece of information:
API Token
From the home page of your SendGrid account click on Settings in the left hand navigation bar then select API Keys. From the API Keys page you can create a new key or use an existing one.
Create a New API Key in Sendgrid
Please note that SendGrid will only allow you to view your API key once when initially created.
3. Adding Credentials to Census
With the SendGrid API key, return to Census and visit the Destinations tab. Click on the New Destination button and select SendGrid from the menu. Copy and paste the API Key into the dialog and hit save. You should be clear to create a new sync!
Supported Objects and Sync Behaviors
Census currently supports syncing to the following SendGrid objects.
Object Name
Supported?
Identifiers
Behaviors
Contact
✅
Email
Update or Create, Update Only
List
✅
Email
Update or Create
Email Templates
✅
Any unique identifier
Send
Learn more about all of our sync behaviors in our Syncs documentation.
Contact us if you want Census to support more Sendgrid objects and/or behaviors.
Syncing to Subject Field
To sync to the email subject line, first update the email subject in the Sendgrid dynamic template to be {{{subject}}}. Then, when creating a sync in Census, add a custom destination field called subject in the sync mapper and map it to the corresponding source field containing the subject line data.
