Microsoft Advertising
This page describes how to use Census with Microsoft Advertising(or Bing Ads).
Getting Started
In this guide, we will show you how to connect Microsoft Ads to Census.
Prerequisites
Have your Census account ready. If you need one, create a Free Trial Census account now.
Have your Microsoft Ads account ready.
To create Customer Match syncs, your Microsoft Ads Account will need access to the Customer Match feature. See Microsoft's Customer Match policy for more details.
Have the proper credentials to access your data source. See our docs for each supported data source for further information:
1. Connect Microsoft Ads
Once you are in Census, navigate to Destinations
Click the New Destination button
Select Microsoft Advertising in the dropdown list.
Follow Microsoft OAuth flow to connect to your Microsoft Advertising account.
Finally, select the Microsoft Advertising account you'd like to sync to
2. Connect your Data Warehouse
Please follow one of our short guides depending on your data warehouse technology
After setting up your warehouse, your Census sync should look like this:
Supported Objects and Sync Behaviors
Object Name
Supported?
Identifiers
Behaviors
Custom Audience
✅
Mirror
Offline Conversion
✅
Any unique identifier
Send
Contact us if you want Census to support more Microsoft Ads objects and/or behaviors
Need help connecting to Microsoft Ads?
Contact us via [email protected] or start a conversation with us via the in-app chat.
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