Microsoft Advertising

This page describes how to use Census with Microsoft Advertising(or Bing Ads).

​Getting Started

In this guide, we will show you how to connect Microsoft Ads to Census.

Prerequisites

• Have your Census account ready. If you need one, create a Free Trial Census account now.

• Have your Microsoft Ads account ready.

  • To create Customer Match syncs, your Microsoft Ads Account will need access to the Customer Match feature. See Microsoft's Customer Match policy for more details.

• Have the proper credentials to access your data source. See our docs for each supported data source for further information:

  • Azure Synapse

  • Databricks

  • Elasticsearch

  • Google BigQuery

  • Google Sheets

  • MySQL

  • Postgres

  • Redshift

  • Snowflake

  • SQL Server

1. Connect Microsoft Ads

• Once you are in Census, navigate to Destinations

• Click the New Destination button

• Select Microsoft Advertising in the dropdown list.

Follow Microsoft OAuth flow to connect to your Microsoft Advertising account.

Finally, select the Microsoft Advertising account you'd like to sync to

2. Connect your Data Warehouse

Please follow one of our short guides depending on your data warehouse technology

• Redshift

• Postgres

• BigQuery

• Snowflake

• Databricks

After setting up your warehouse, your Census sync should look like this:

Supported Objects and Sync Behaviors

Object Name	Supported?	Identifiers	Behaviors
Custom Audience	✅	Email	Mirror
Offline Conversion	✅	Any unique identifier	Send

Learn more about all of our sync behaviors in our Syncs documentation.

Contact us if you want Census to support more Microsoft Ads objects and/or behaviors

Need help connecting to Microsoft Ads?

Contact us via [email protected] or start a conversation with us via the in-app chat.