Here you will have to write SQL queries to select the data you want to send to LinkedIn. Here are some ideas of data you should select.
Current customers to advertise near renewal period
Target Companies / Users in your Ideal Customer Profile (ICP)
Competitors to exclude from advertising
🗄 Supported Objects
Census currently supports syncing to the following LinkedIn objects through audience matching (based on this documentation). The more information provided, the match rate will improve.
It is required to provide a DMP Segment Id for both objects that are supported
Object Name
Supported?
Identifiers
Company List
✅
Company Email Domain, Company Name, Company Page URL, Company Website Domain, Organization Urn
User List
✅
Email (unhashed, SHA256/512 hashed), Google Advertising Id, Apple Advertising Id
Contact us if you want Census to support more objects for LinkedIn.