LinkedIn

This page describes how to use Census with LinkedIn.

Getting Started

In this guide, we will show you how to connect LinkedIn to Census.

Prerequisites

• Have your Census account ready. If you need one, create a Free Trial Census account now.

• Have your LinkedIn account (associated with your ads) ready, including the username and password.

• Have your data source properly configured within Census. See our docs for supported data sources for further information.

Step 1: Connect LinkedIn

• Once you are in Census, navigate to Destinations

• Click the New Destination button

Select LinkedIn in the dropdown list

Click Confirm

• You'll be taken to a LinkedIn OAuth screen

Sign in with Email/Phone and Password

• You'll be taken back to Census where you need to select the Ads Account you want to sync data into

If you have multiple, select the one of interest from the drop down

Step 2: Create a Model

Now navigate to the Model section of our Dashboard.​‌

Here you will have to write SQL queries to select the data you want to send to LinkedIn. Here are some ideas of data you should select‌.

• Current customers to advertise near renewal period

• Target Companies / Users in your Ideal Customer Profile (ICP)

• Competitors to exclude from advertising

Supported Objects and Sync Behaviors

Census currently supports syncing to the following LinkedIn objects.

Object Name	Supported?	Sync Keys	Behaviors
Company List	✅	Company Email Domain, Company Name, Company Page URL, Company Website Domain, Organization Urn	Update or Create Mirror
User List	✅	Email (unhashed, SHA256/512 hashed), Google Advertising Id, Apple Advertising Id	Update or Create Mirror
Conversion Event	✅		Send

Census currently supports syncing to the Company List and User List LinkedIn objects through audience matching (based on this documentation). The more information provided, the match rate will improve.

It is required to provide a DMP Segment Id for both Company List and User List

Contact us if you want Census to support more objects for LinkedIn.

Need help connecting to LinkedIn?

Contact us via [email protected] or start a conversation with us via the in-app chat.