This page describes how to use Census with LinkedIn.
In this guide, we will show you how to connect LinkedIn to Census.
- Have your LinkedIn account (associated with your ads) ready, including the username and password.
- Have your data source properly configured within Census. See our docs for each supported data source for further information:
- Click the Add Service button
Select LinkedIn in the dropdown list
Click Confirm
- You'll be taken to a LinkedIn OAuth screen
Sign in with Email/Phone and Password
- You'll be taken back to Census where you need to select the Ads Account you want to sync data into
If you have multiple, select the one of interest from the drop down
Here you will have to write SQL queries to select the data you want to send to LinkedIn. Here are some ideas of data you should select.
- Current customers to advertise near renewal period
- Target Companies / Users in your Ideal Customer Profile (ICP)
- Competitors to exclude from advertising
Census currently supports syncing to the following LinkedIn objects through audience matching (based on this documentation). The more information provided, the match rate will improve.
It is required to provide a DMP Segment Id for both objects that are supported
Object Name | Supported? | Identifiers |
Company List | ✅ | Company Email Domain, Company Name, Company Page URL, Company Website Domain, Organization Urn |
User List | ✅ | Email (unhashed, SHA256/512 hashed), Google Advertising Id, Apple Advertising Id |
Behaviors | Supported? | Objects |
Update or Create | ✅ | All |
Mirror | ✅ | All |
Last modified 2mo ago